Manufacturing B2B Automation
Achieved 3x efficiency improvement in manufacturing processes for YENA Engineering.
Challenge
YENA Engineering manufactures welded steel structures. Customer orders, technical drawing approvals, and production scheduling ran on email and Excel with no CRM history. Average time from order entry to production start was 5 business days, most of it spent gathering information and chasing approvals.
Solution
We built a CRM-integrated automated order management system. When a customer request comes in, automatic quote calculation, technical drawing approval workflow, and production calendar integration kick in. Order status updates are sent to customers automatically. All customer history, quote archive, and communications consolidated in a single dashboard.
Result
3x efficiency gain — order-to-production time dropped from 5 business days to 1.5 days. Order processing time reduced 70%. Customer satisfaction surveys showed a 45% improvement. The sales team now spends time on business development instead of chasing order status.