B2B Sales Automation Pipeline
Generated €65,000+ revenue through B2B sales automation for Westwing.
Challenge
Westwing's B2B sales team was sourcing leads manually from LinkedIn and trade fairs, writing individual emails one by one. Low outreach volume meant the pipeline stayed empty. Each rep reached 8-10 prospects per day, and most of them didn't match the ideal customer profile.
Solution
We adapted our Sales Outreach Agent model for Westwing. Automated data enrichment from Apollo and LinkedIn Sales Navigator, ICP-based lead scoring, company-and-person-level personalized email sequences, and Calendly meeting integration. The full pipeline syncs to HubSpot automatically.
Result
€65,000+ direct revenue in the first 3 months. Sales cycle shortened by 40% — average first-touch-to-close dropped from 18 days to 11 days. Customer acquisition cost fell 35%. Per-rep daily outreach went from 8-10 to 80-100 contacts.