E-commerce AR Product Visualization
Achieved 46% reduction in cart abandonment through AR-based product visualization for BoutiqueRugs.
Challenge
BoutiqueRugs is a US-based online rug retailer with 5,000+ SKUs. Cart abandonment was running at 2x the industry average because customers couldn't visualize how a rug would look in their own space. High-quality product photos weren't enough to answer 'how will this look in my living room?'
Solution
We built a WebAR product visualization module. Customers open their camera from the browser — no app download — and place the rug in their room with automatic scaling and realistic shadows. Integrated into Shopify with a single code snippet. We set up an automated 3D model pipeline covering all 5,000+ SKUs.
Result
Cart abandonment dropped 46%, conversion rate increased 32%. Customers who used AR had 28% higher average order value compared to non-AR sessions. Featured on the App Store with a 4.8-star rating.